What if the most powerful part of your brand is the part most users can’t see? We sit down with designer and agency founder Rochelle Ratkaj Moser to unpack how accessibility becomes a strategic advantage when it’s baked into visual storytelling, not bolted on at the end. From plain-language copy to thoughtful reading order, alt text with meaning, and semantic structure that guides both people and screen readers, we explore the practical moves that turn mission statements into experiences ever...
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What if the most powerful part of your brand is the part most users can’t see? We sit down with designer and agency founder Rochelle Ratkaj Moser to unpack how accessibility becomes a strategic advantage when it’s baked into visual storytelling, not bolted on at the end. From plain-language copy to thoughtful reading order, alt text with meaning, and semantic structure that guides both people and screen readers, we explore the practical moves that turn mission statements into experiences ever...
From Front-End Developer to Accessibility Champion
AXSChat Podcast
32 minutes
3 months ago
From Front-End Developer to Accessibility Champion
Crystal Preston-Watson takes us on her fascinating journey from self-taught coder and journalism dropout to becoming a Senior Digital Accessibility Analyst at Salesforce's Office of Accessibility. With refreshing honesty, she shares how her own visual impairment and an unexpected quality assurance ticket requiring screen reader testing sparked her passion for digital accessibility. What makes Crystal's work particularly groundbreaking is her exclusive focus on internal accessibility for Sale...
AXSChat Podcast
What if the most powerful part of your brand is the part most users can’t see? We sit down with designer and agency founder Rochelle Ratkaj Moser to unpack how accessibility becomes a strategic advantage when it’s baked into visual storytelling, not bolted on at the end. From plain-language copy to thoughtful reading order, alt text with meaning, and semantic structure that guides both people and screen readers, we explore the practical moves that turn mission statements into experiences ever...
