What if the most powerful part of your brand is the part most users can’t see? We sit down with designer and agency founder Rochelle Ratkaj Moser to unpack how accessibility becomes a strategic advantage when it’s baked into visual storytelling, not bolted on at the end. From plain-language copy to thoughtful reading order, alt text with meaning, and semantic structure that guides both people and screen readers, we explore the practical moves that turn mission statements into experiences ever...
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What if the most powerful part of your brand is the part most users can’t see? We sit down with designer and agency founder Rochelle Ratkaj Moser to unpack how accessibility becomes a strategic advantage when it’s baked into visual storytelling, not bolted on at the end. From plain-language copy to thoughtful reading order, alt text with meaning, and semantic structure that guides both people and screen readers, we explore the practical moves that turn mission statements into experiences ever...
From Mission-Driven Branding To Real-World Accessibility
AXSChat Podcast
32 minutes
1 week ago
From Mission-Driven Branding To Real-World Accessibility
What if the most powerful part of your brand is the part most users can’t see? We sit down with designer and agency founder Rochelle Ratkaj Moser to unpack how accessibility becomes a strategic advantage when it’s baked into visual storytelling, not bolted on at the end. From plain-language copy to thoughtful reading order, alt text with meaning, and semantic structure that guides both people and screen readers, we explore the practical moves that turn mission statements into experiences ever...
AXSChat Podcast
What if the most powerful part of your brand is the part most users can’t see? We sit down with designer and agency founder Rochelle Ratkaj Moser to unpack how accessibility becomes a strategic advantage when it’s baked into visual storytelling, not bolted on at the end. From plain-language copy to thoughtful reading order, alt text with meaning, and semantic structure that guides both people and screen readers, we explore the practical moves that turn mission statements into experiences ever...
