What if the most powerful part of your brand is the part most users can’t see? We sit down with designer and agency founder Rochelle Ratkaj Moser to unpack how accessibility becomes a strategic advantage when it’s baked into visual storytelling, not bolted on at the end. From plain-language copy to thoughtful reading order, alt text with meaning, and semantic structure that guides both people and screen readers, we explore the practical moves that turn mission statements into experiences ever...
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What if the most powerful part of your brand is the part most users can’t see? We sit down with designer and agency founder Rochelle Ratkaj Moser to unpack how accessibility becomes a strategic advantage when it’s baked into visual storytelling, not bolted on at the end. From plain-language copy to thoughtful reading order, alt text with meaning, and semantic structure that guides both people and screen readers, we explore the practical moves that turn mission statements into experiences ever...
Why Accessible Toilets Decide Where We Go And Who Gets To Be Welcome
AXSChat Podcast
27 minutes
2 weeks ago
Why Accessible Toilets Decide Where We Go And Who Gets To Be Welcome
Need a quick test for whether a city is truly inclusive? Follow the signs to its toilets. We sit down with Gail Ramster from the Royal College of Art’s Helen Hamlyn Centre for Design to unpack how public restrooms quietly govern freedom of movement, confidence, and dignity—especially for people with continence conditions, disabilities, caregivers, and families on the go. Gail takes us from Victorian ideals to today’s fractured reality: underfunded municipal facilities on high streets versus ...
AXSChat Podcast
What if the most powerful part of your brand is the part most users can’t see? We sit down with designer and agency founder Rochelle Ratkaj Moser to unpack how accessibility becomes a strategic advantage when it’s baked into visual storytelling, not bolted on at the end. From plain-language copy to thoughtful reading order, alt text with meaning, and semantic structure that guides both people and screen readers, we explore the practical moves that turn mission statements into experiences ever...
