Digital technology is helping companies to innovate and thrive in an increasingly digital world. People and businesses are embracing digital technology to generate new goods and services based on novel business models, altering nearly every aspect of their operations. Even before the pandemic, new and transformative technologies were rapidly entering the workplace, helping companies to innovate and thrive in an increasingly digital world. Hans-Paul Bürkner, Managing Director and Global Chair Emeritus of Boston Consulting Group, discusses the importance of digitization and how to embrace it as a positive force in business and everyday life.