In this episode, host Jeremy Shere welcomes Nick Bennett, the Chief Customer Officer and Co-founder of TACK, a media network and go-to-market firm. Nick shares his journey in B2B marketing, from being a field marketer to co-founding his own company and becoming a LinkedIn influencer. They delve into the nuances of influencer marketing within the B2B space, comparing it to B2C influencer dynamics and discussing effective strategies for leveraging influencers to grow a business. Nick also talks about his upcoming book, 'B2B Influencer Marketing,' which aims to educate on building authentic and impactful marketing campaigns. They discuss how to choose the right influencers, measuring the success of influencer campaigns, and the future opportunities in B2B influencer marketing. Whether you're a marketer or a business owner, this episode offers valuable insights into harnessing the power of influencers to drive meaningful results.

Connect with Nick: https://www.linkedin.com/in/nickbennett1/

Check out the book!

00:00 Welcome to the Show

00:14 Introduction to Influencer Marketing

00:51 Guest Introduction: Nick Bennett

01:15 Nick Bennett's Journey

02:02 Nick's Book on B2B Influencer Marketing

03:09 Understanding Influencers in B2B

09:07 How to Work with Influencers

14:28 Finding the Right Influencers

18:03 Successful Influencer Campaigns

27:05 Measuring Influencer Campaign Success

30:19 The Future of Influencer Marketing in B2B

33:01 Conclusion and Contact Information

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