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B2B Growth
Sweet Fish
1000 episodes
9 months ago
Sharing lessons learned from the best content on the internet with B2B marketers.
Show more...
Marketing
Business,
Careers,
Management
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All content for B2B Growth is the property of Sweet Fish and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Sharing lessons learned from the best content on the internet with B2B marketers.
Show more...
Marketing
Business,
Careers,
Management
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4 thoughts on the future of Content Marketing
B2B Growth
31 minutes
1 year ago
4 thoughts on the future of Content Marketing
The role of the 'Creator' is shifting content teams dramatically —find out how this shift and other trends will shape the future of content marketing.

In this episode, James and Benji break down 4 trends that’ll impact content in 2025 and beyond and how marketing teams must adapt now.

Join as we discuss:
  • Is YouTube the next big frontier for B2B?
  • How to future-proof your content strategy
  • Why 'building an audience' is replacing 'generating leads'

Connect with us: 
Benji: https://www.linkedin.com/in/benji-block/
James: https://www.linkedin.com/in/jamescarbary/

Link to Post discussed in this episode: https://www.linkedin.com/posts/jamescarbary_12-short-thoughts-on-the-future-of-b2b-content-activity-7193250357425098753-Cq8j?utm_source=share&utm_medium=member_desktop
B2B Growth
Sharing lessons learned from the best content on the internet with B2B marketers.