The top of the marketing funnel doesn’t need to be mysterious or overly complicated! For many companies though, they think they’re doing top-of-funnel marketing, and while they’re spending money on ads they aren’t growing affinity or an owned audience.
In this episode, James and Benji share the 4 top of funnel marketing tactics you cannot afford to overlook.
Join as we discuss:
- Why video podcasting is a game-changer for reaching wider audiences and establishing thought leadership
- How to leverage original research for creating compelling, data-driven reports that resonate with your audience
- Why companies consistently get newsletters wrong, and how to avoid falling into the same trap
Connect with us:
Benji:
https://www.linkedin.com/in/benji-block/James:
https://www.linkedin.com/in/jamescarbary/
