Join host Eric Schwartzman (who ran RevOps at $1B company) for a weekly audio masterclass on how B2B marketers use the latest tech to generate, qualify and convert leads to revenue. Show blog: https://www.ericschwartzman.com/blog
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Join host Eric Schwartzman (who ran RevOps at $1B company) for a weekly audio masterclass on how B2B marketers use the latest tech to generate, qualify and convert leads to revenue. Show blog: https://www.ericschwartzman.com/blog
B2B Growth Marketing with Blitzscaling Ventures Founder Chris Yeh
B2B Lead Gen Podcast
39 minutes 22 seconds
3 years ago
B2B Growth Marketing with Blitzscaling Ventures Founder Chris Yeh
In this episode, writer, investor and entrepreneur Chris Yeh talks about B2B Growth Marketing – which he calls Blitzscaling: The Lightning Fast Path to Building Massively Valuable Companies in a book he wrote with Linkedin CEO Reid Hoffman on scaling B2B ventures – which explains how companies like Amazon, AirBNB, and Uber use a very specific set of offensive, competitive strategies that prioritize speed over profitability to achieve massive scale at incredible speed.
We also discuss how Amazon Chairman Jeff Bezos is blitzscaling at Amazon, Uber's growth scaling strategy, and racism in the venture capital community.
B2B Growth Marketing (aka Blitzscaling) Podcast
What is Blitzscaling? (Spoiler Alert: It's B2B Growth Marketing on steroids!)
Significance of network effects in Blitzscaling
How network effects create winner-take-all markets
https://youtu.be/IctAOlXuv-A
Full video interview: https://youtu.be/QOJFEnvUduQ
The difference between fastscaling and Blitzscaling
Difference between B2B growth marketing and B2B marketing
https://youtu.be/j-Sez4lsjfE
Full video interview: https://youtu.be/QOJFEnvUduQ
Which startups can afford to ignore efficiency
Dangers of out-of-control growth
Uber Blitzscaling growth marketing strategy
Racism in the venture capital community
https://youtu.be/VzqzqwqON9U
Full video interview: https://youtu.be/QOJFEnvUduQ
Amazon founder and CEO Jeff Bezos
Industry vs. Growth Marketing Experience
How Yeh decides which startups to invest in
B2B Lead Gen Podcast
Join host Eric Schwartzman (who ran RevOps at $1B company) for a weekly audio masterclass on how B2B marketers use the latest tech to generate, qualify and convert leads to revenue. Show blog: https://www.ericschwartzman.com/blog
