In this competitive and fast-paced B2B landscape, having organizational alignment is imperative for improved sales performance, driving revenue growth, and scaling effectively. A misalignment between marketing and sales teams could result in inefficiencies, poor lead quality, and missed opportunities. How can these two functions achieve alignment and drive growth?
That’s why we’re talking to Jeff Hoffman (Founder & Chief Revenue Officer, Jeff Hoffman, CRO), who shared best practices and strategies on how to gear teams up for phenomenal business success. During our conversation, Jeff highlighted the disconnect that arises when marketing teams hand off unqualified leads to sales. He also emphasized the need for creating a collaborative sales and marketing framework, including sales involvement in lead generation and developing marketing strategies. Jeff also introduced his Hoff scale method, a performance-driven approach that assesses, addresses, and scales business performance through focusing on product-market fit, go-to-market alignment, and situational deal management.