South Korea is a highly developed and technologically advanced country situated in East Asia, known for its innovation and export-driven economy. For B2B companies seeking to establish a presence in the Korean market, understanding the local business environment, language, culture, and digital behaviors is imperative. What should B2B companies and their marketing teams consider before expanding into South Korea? What cultural and linguistic factors could impact their marketing success?
That’s why we’re talking to Hyein Yoon (Founder, HY Marketing), who shares proven marketing strategies and expert insights on how to build a successful content strategy for the Korean market. In this episode, Hyein highlighted some of the key differences between Western and Korean B2B marketing approaches. She discussed the importance of understanding the hierarchical systems, the relationship-driven nature of conducting business, and how these influence decision-making in Korea. Hyein also elaborated on the need for localized marketing strategies and content, including the use of platforms like Naver, which is a more commonly used search engine platform in Korea. She advised against directly copying Western marketing strategies and emphasized the value of community-driven targeting and influencer marketing to engage and reach Korean audiences.