On this podcast, we’re on a mission – to change and disrupt the way people think about B2B marketing one insightful conversation at a time. Get inspiration from interviews with B2B marketers and industry experts who share their stories, achievements, thoughts on trending topics, and give B2B marketing tips and recommendations. This show is hosted by Christian Klepp, Co-founder of EINBLICK Consulting.
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On this podcast, we’re on a mission – to change and disrupt the way people think about B2B marketing one insightful conversation at a time. Get inspiration from interviews with B2B marketers and industry experts who share their stories, achievements, thoughts on trending topics, and give B2B marketing tips and recommendations. This show is hosted by Christian Klepp, Co-founder of EINBLICK Consulting.
In an increasingly competitive business environment inundated with digital noise, relying on “play it safe” tactics will only result in your brand drowning in a sea of sameness. The path to true differentiation, innovation, and standing out is not an easy one as it requires a significant mindset shift. For B2B marketing initiatives to succeed, you must create room for experimentation and data-driven discovery. How can B2B marketers approach this effectively and secure internal buy-in for it?
That’s why we’re talking to Vincent Weberink (Founder, Pzaz.io), who shares expert insights and proven strategies on how a growth mindset drives B2B marketing success. In this episode, Vincent talked about why design experiments are crucial in B2B marketing and highlighted the need for structured, data-driven growth experimentation. He shared his proven methodology consisting of ideation, ranking, and rapid prototyping designed to quickly and effectively validate concepts. Vincent also shared some common B2B marketing pitfalls that teams should avoid and emphasized the value of iterative testing and learning. He broke down how teams can build an entrepreneurial mindset and get internal buy-in for experimentation-driven B2B marketing.
B2B Marketers on a Mission
On this podcast, we’re on a mission – to change and disrupt the way people think about B2B marketing one insightful conversation at a time. Get inspiration from interviews with B2B marketers and industry experts who share their stories, achievements, thoughts on trending topics, and give B2B marketing tips and recommendations. This show is hosted by Christian Klepp, Co-founder of EINBLICK Consulting.
