B2B Marketing - A Guidebook for the Classroom to the Boardroom
B2B Marketing Guidebook
37 episodes
1 week ago
This is the B2B Marketing Guidebook podcast featuring some of the best B2B marketers who have been specially selected as authors and contributors. The book will be published in Q4/2020 with international leading publishing company Springer. With this podcast you can already now get tuned in for that new B2B marketing book. Your host is the Chief Editor and international recognized and awarded marketer Uwe Seebacher. Join in and have fun!
Self-assess your marketing for free: https://www.iqsn.de/L60/cawi/mrc_20_EE_MRAV2/1_1_1/DE.php?UUID=mcy-Art
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This is the B2B Marketing Guidebook podcast featuring some of the best B2B marketers who have been specially selected as authors and contributors. The book will be published in Q4/2020 with international leading publishing company Springer. With this podcast you can already now get tuned in for that new B2B marketing book. Your host is the Chief Editor and international recognized and awarded marketer Uwe Seebacher. Join in and have fun!
Self-assess your marketing for free: https://www.iqsn.de/L60/cawi/mrc_20_EE_MRAV2/1_1_1/DE.php?UUID=mcy-Art
"Technical Sales Is Dead, as Sales Is Only A Click Away Anymore!" – Prof. Waldemar Pförtsch, Part 2
B2B Marketing - A Guidebook for the Classroom to the Boardroom
17 minutes 35 seconds
5 years ago
"Technical Sales Is Dead, as Sales Is Only A Click Away Anymore!" – Prof. Waldemar Pförtsch, Part 2
Many more interesting thoughts and perspectives on what industry and B2B markting will need to deal with in the near future are discussed and elborated. Tune-in to the second part of the coffee talk of Uwe and Waldemar on "Time to innovate" and find out why technical sales will disappear and how digital companies will play their part in the game. Learn what future successful top managers will need to do and profite from many different companies being discussed in this episode such as leading German company TRUMPH.
Enjoy!
B2B Marketing - A Guidebook for the Classroom to the Boardroom
This is the B2B Marketing Guidebook podcast featuring some of the best B2B marketers who have been specially selected as authors and contributors. The book will be published in Q4/2020 with international leading publishing company Springer. With this podcast you can already now get tuned in for that new B2B marketing book. Your host is the Chief Editor and international recognized and awarded marketer Uwe Seebacher. Join in and have fun!
Self-assess your marketing for free: https://www.iqsn.de/L60/cawi/mrc_20_EE_MRAV2/1_1_1/DE.php?UUID=mcy-Art
