In today’s business climate, disruption is constant — from mergers and acquisitions to supply chain challenges, global uncertainty, and emerging technologies like AI. In these moments of change, the strength of your corporate reputation and the trust you hold with employees, customers, and stakeholders determine whether your company thrives or falters. In this episode of the B2B Marketing Excellence & AI Podcast, host Donna Peterson speaks with Alfred Leach, President of Leach Advisors, about how organizations can communicate with transparency, protect stakeholder trust, and define their “why” during times of uncertainty. Drawing on decades of experience advising companies through major transitions and crises, Alfred shares strategies leaders can use to keep employees informed, build brand credibility, and adapt to disruption without losing their core identity. Listeners will discover why transparency matters, how to align communication across audiences, and why defining your company’s deeper purpose is the key to resilience and long-term reputation.