Whether you're guiding a manufacturing brand or leading an executive education program, the B2B Marketing Excellence & AI Podcast helps you navigate today’s fast-changing landscape with smarter, faster strategies.
Hosted by Donna Peterson, President of World Innovators, each episode delivers actionable insights to:
Reach and engage your ideal audience
Build trust through meaningful content and messaging
Leverage AI tools like ChatGPT to boost efficiency and creativity
Equip lean teams to do more with less
Drawing on over 30 years of experience, Donna shares what’s working now—so you can build stronger relationships, adapt with confidence, and succeed faster.
If you have questions or want us to cover specific topics, contact me directly at dpeterson@worldinnovators.com. Let’s shape the future of B2B marketing together!
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Whether you're guiding a manufacturing brand or leading an executive education program, the B2B Marketing Excellence & AI Podcast helps you navigate today’s fast-changing landscape with smarter, faster strategies.
Hosted by Donna Peterson, President of World Innovators, each episode delivers actionable insights to:
Reach and engage your ideal audience
Build trust through meaningful content and messaging
Leverage AI tools like ChatGPT to boost efficiency and creativity
Equip lean teams to do more with less
Drawing on over 30 years of experience, Donna shares what’s working now—so you can build stronger relationships, adapt with confidence, and succeed faster.
If you have questions or want us to cover specific topics, contact me directly at dpeterson@worldinnovators.com. Let’s shape the future of B2B marketing together!
How to Get Your Team to Embrace AI: Leadership, Training & The Why
B2B Marketing Excellence & AI Podcast
16 minutes 40 seconds
1 month ago
How to Get Your Team to Embrace AI: Leadership, Training & The Why
Many forward-thinking CEOs and leaders are embracing AI — but struggle with one key challenge: how to get their teams on board. In this episode of the B2B Marketing Excellence & AI Podcast, host Donna Peterson shares practical strategies to inspire buy-in, align employees with AI tools, and create a culture of experimentation.
Drawing from leadership principles and her own journey with ChatGPT, Donna explains why defining the “why” is critical, how transparency builds trust, and why training and one-on-one conversations are essential to long-term adoption. You’ll also hear examples of how leaders can introduce AI in simple, personal ways that reduce overwhelm and spark curiosity.
B2B Marketing Excellence & AI Podcast
Whether you're guiding a manufacturing brand or leading an executive education program, the B2B Marketing Excellence & AI Podcast helps you navigate today’s fast-changing landscape with smarter, faster strategies.
Hosted by Donna Peterson, President of World Innovators, each episode delivers actionable insights to:
Reach and engage your ideal audience
Build trust through meaningful content and messaging
Leverage AI tools like ChatGPT to boost efficiency and creativity
Equip lean teams to do more with less
Drawing on over 30 years of experience, Donna shares what’s working now—so you can build stronger relationships, adapt with confidence, and succeed faster.
If you have questions or want us to cover specific topics, contact me directly at dpeterson@worldinnovators.com. Let’s shape the future of B2B marketing together!
