Global B2B ad spend topped $30 billion in 2024, and today’s fastest-growing teams are rewriting the playbook. B2B Marketing Futures dives into the strategies, tools, and thinking that are shaping the next generation of business marketing.
Hosted by Joaquin Dominguez, each episode brings together leading marketers, growth experts, and operators to unpack real-world challenges — from building demand engines to aligning sales and marketing, scaling PLG motions, and using AI to drive better targeting and execution.
We cover:
Whether you work in growth, demand gen, brand, or product marketing, this podcast helps you navigate and shape the future of B2B.
Hosted on Acast. See acast.com/privacy for more information.
Global B2B ad spend topped $30 billion in 2024, and today’s fastest-growing teams are rewriting the playbook. B2B Marketing Futures dives into the strategies, tools, and thinking that are shaping the next generation of business marketing.
Hosted by Joaquin Dominguez, each episode brings together leading marketers, growth experts, and operators to unpack real-world challenges — from building demand engines to aligning sales and marketing, scaling PLG motions, and using AI to drive better targeting and execution.
We cover:
Whether you work in growth, demand gen, brand, or product marketing, this podcast helps you navigate and shape the future of B2B.
Hosted on Acast. See acast.com/privacy for more information.
In this episode of B2B Marketing Futures, we dive into one of the most debated questions in SaaS today: PLG vs. SLG, how do they really coexist in B2B go-to-market?
You’ll hear from:
•Ishita Jariwala, Former Head of Startup Programs at Stripe and MongoDB
•Meshach Cisero, Former Head of Product-Led Growth at Commvault
•Jason Recacho, Senior Product Marketing Manager – DATA Platform at Iterable
We’ll explore:
•How PLG and SLG show up in real-world go-to-market strategies
•The challenges of aligning teams and compensation models around a PLG motion
•What signals tell you it’s time to layer in Sales
•Where PLG breaks down and when SLG is the smarter play
From product signals and funding triggers to cutting through AI hype with real user value, this episode is packed with first-hand experience and frameworks for building a modern GTM engine.
If you’re navigating the evolving balance between product-led and sales-led growth, you won’t want to miss this one.
Hosted on Acast. See acast.com/privacy for more information.