E117: Navigating the Complex World of B2B Attribution

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B2B Marketing Futures

Adzact

136 episodes

1 day ago

Global B2B ad spend topped $30 billion in 2024, and today’s fastest-growing teams are rewriting the playbook. B2B Marketing Futures dives into the strategies, tools, and thinking that are shaping the next generation of business marketing.

Hosted by Joaquin Dominguez, each episode brings together leading marketers, growth experts, and operators to unpack real-world challenges — from building demand engines to aligning sales and marketing, scaling PLG motions, and using AI to drive better targeting and execution.

We cover:

Creative performance in paid social
Account-based marketing (ABM) and smart segmentation
Product-led growth (PLG) and shifting from capture to creation
AI-powered campaign workflows and marketing ops
Attribution, measurement, and marketing diagnostics
Sales-marketing alignment and go-to-market execution
Tactical experiments across TikTok, YouTube, Google, and Meta

Whether you work in growth, demand gen, brand, or product marketing, this podcast helps you navigate and shape the future of B2B.

Hosted on Acast. See acast.com/privacy for more information.

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All content for B2B Marketing Futures is the property of Adzact and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

We cover:

Creative performance in paid social
Account-based marketing (ABM) and smart segmentation
Product-led growth (PLG) and shifting from capture to creation
AI-powered campaign workflows and marketing ops
Attribution, measurement, and marketing diagnostics
Sales-marketing alignment and go-to-market execution
Tactical experiments across TikTok, YouTube, Google, and Meta

Whether you work in growth, demand gen, brand, or product marketing, this podcast helps you navigate and shape the future of B2B.

Hosted on Acast. See acast.com/privacy for more information.

Marketing

Business

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E117: Navigating the Complex World of B2B Attribution

B2B Marketing Futures

30 minutes 47 seconds

4 months ago

E117: Navigating the Complex World of B2B Attribution

In this episode of B2B Marketing Futures, the discussion revolves around the complexities and challenges of attribution in B2B marketing. The panel of marketing leaders shares their insights on the technical, organizational, and cultural hurdles they face in measuring marketing performance. They explore the intricacies of the buyer journey, the importance of effective communication with stakeholders, and strategies for building a robust attribution framework. The conversation emphasizes the need for a holistic view of marketing efforts and the significance of brand awareness in driving revenue growth.

Participants:

Jill Baumgardner: Marketing Performance Manager at Curriculum Associates, focused on data strategy, campaign attribution, and pipeline impact within the education technology space.
Peter Bach: Growth marketer with deep experience across demand generation and performance marketing, formerly at RingCentral.
Ryan McIntyre: Director of Digital Marketing at Dext, with a strong background in digital performance and B2B demand generation.

Hosted on Acast. See acast.com/privacy for more information.