Global B2B ad spend topped $30 billion in 2024, and today’s fastest-growing teams are rewriting the playbook. B2B Marketing Futures dives into the strategies, tools, and thinking that are shaping the next generation of business marketing.
Hosted by Joaquin Dominguez, each episode brings together leading marketers, growth experts, and operators to unpack real-world challenges — from building demand engines to aligning sales and marketing, scaling PLG motions, and using AI to drive better targeting and execution.
We cover:
Whether you work in growth, demand gen, brand, or product marketing, this podcast helps you navigate and shape the future of B2B.
Hosted on Acast. See acast.com/privacy for more information.
Global B2B ad spend topped $30 billion in 2024, and today’s fastest-growing teams are rewriting the playbook. B2B Marketing Futures dives into the strategies, tools, and thinking that are shaping the next generation of business marketing.
Hosted by Joaquin Dominguez, each episode brings together leading marketers, growth experts, and operators to unpack real-world challenges — from building demand engines to aligning sales and marketing, scaling PLG motions, and using AI to drive better targeting and execution.
We cover:
Whether you work in growth, demand gen, brand, or product marketing, this podcast helps you navigate and shape the future of B2B.
Hosted on Acast. See acast.com/privacy for more information.
In this episode of B2B Marketing Futures, we dive into one of the most persistent challenges in the marketing world: Sales & Marketing Alignment.
Our panel of seasoned marketers explores the real-world breakdowns that often occur between sales and marketing teams, from misaligned lead definitions to ineffective handoffs and shares how they’ve built bridges through trust, shared rituals, and smarter processes.
Participants:
• Sawsan Hamawandy – Growth Marketer at HowNow, focused on empathetic lead handoffs, automation, and creative demand gen strategies.
• Noah Thomas – Head of Growth Marketing at Xpana, leading content and ABM with a deep focus on cross-functional collaboration and full-funnel performance.
• Elisabet Mas Porté – Digital Marketing Senior Manager at DSM-Firmenich, driving digital transformation in traditional B2B manufacturing environments.
• Scott Ferguson – Head of Marketing at Pelion, bringing structured sales collaboration models from the world of telco, IoT, and cybersecurity.
Together, they unpack:
• The biggest friction points between sales and marketing today
• Proven rituals and frameworks that create true alignment
• How to design campaigns and data strategies that actually support revenue
• The one thing they’d fix about the sales-marketing dynamic if they could
💡 Whether you’re a marketer, a seller, or a team leader bridging the gap, this conversation offers powerful insights into building a go-to-market engine that truly works together.
Hosted on Acast. See acast.com/privacy for more information.