Global B2B ad spend topped $30 billion in 2024, and today’s fastest-growing teams are rewriting the playbook. B2B Marketing Futures dives into the strategies, tools, and thinking that are shaping the next generation of business marketing.
Hosted by Joaquin Dominguez, each episode brings together leading marketers, growth experts, and operators to unpack real-world challenges — from building demand engines to aligning sales and marketing, scaling PLG motions, and using AI to drive better targeting and execution.
We cover:
Whether you work in growth, demand gen, brand, or product marketing, this podcast helps you navigate and shape the future of B2B.
Hosted on Acast. See acast.com/privacy for more information.
Global B2B ad spend topped $30 billion in 2024, and today’s fastest-growing teams are rewriting the playbook. B2B Marketing Futures dives into the strategies, tools, and thinking that are shaping the next generation of business marketing.
Hosted by Joaquin Dominguez, each episode brings together leading marketers, growth experts, and operators to unpack real-world challenges — from building demand engines to aligning sales and marketing, scaling PLG motions, and using AI to drive better targeting and execution.
We cover:
Whether you work in growth, demand gen, brand, or product marketing, this podcast helps you navigate and shape the future of B2B.
Hosted on Acast. See acast.com/privacy for more information.
In this episode of B2B Marketing Futures, we tackle one of the most pressing questions shaping the next decade of marketing: AI vs Brand: What Will Marketers Still Own in 2030?
As AI accelerates across targeting, creative production, and channel execution, our panel of marketing leaders breaks down what human marketers will continue to own and what will inevitably be automated. From navigating the fine line between personalization and over-optimization to redefining the role of brand in an AI-mediated world, this episode explores how strategy, creativity, and authenticity evolve as machines take on more execution.
Participants:
• Sharon Forder – CMO, Sana Commerce
Leading global marketing strategy while navigating how AI reshapes customer expectations, brand trust, and the digital buying experience.
• Dorothea Gam – CMO, Mouseflow
Driving data-led growth and exploring how AI enhances behavioral insights, experimentation, and customer understanding.
• Maud Walkowiak – EMEA Head of Growth Marketing, Aon
Transforming growth strategies across markets and leveraging AI to improve decision-making, personalization, and long-term brand value.
Together, they explore:
• How AI has fundamentally changed the marketer’s day-to-day
• Where competitive advantage comes from when AI can “do it all”
• What “brand” means when discovery is mediated by algorithms
• How to balance automation with creative instinct and emotional connection
• The skills and mindsets marketers must develop to stay relevant by 2030
Whether you’re leading a modern marketing team or figuring out where AI fits into your strategy, this episode will challenge how you think about creativity, advantage, and the future of the brand in an AI-first world.
Hosted on Acast. See acast.com/privacy for more information.