Global B2B ad spend topped $30 billion in 2024, and today’s fastest-growing teams are rewriting the playbook. B2B Marketing Futures dives into the strategies, tools, and thinking that are shaping the next generation of business marketing.
Hosted by Joaquin Dominguez, each episode brings together leading marketers, growth experts, and operators to unpack real-world challenges — from building demand engines to aligning sales and marketing, scaling PLG motions, and using AI to drive better targeting and execution.
We cover:
Whether you work in growth, demand gen, brand, or product marketing, this podcast helps you navigate and shape the future of B2B.
Hosted on Acast. See acast.com/privacy for more information.
Global B2B ad spend topped $30 billion in 2024, and today’s fastest-growing teams are rewriting the playbook. B2B Marketing Futures dives into the strategies, tools, and thinking that are shaping the next generation of business marketing.
Hosted by Joaquin Dominguez, each episode brings together leading marketers, growth experts, and operators to unpack real-world challenges — from building demand engines to aligning sales and marketing, scaling PLG motions, and using AI to drive better targeting and execution.
We cover:
Whether you work in growth, demand gen, brand, or product marketing, this podcast helps you navigate and shape the future of B2B.
Hosted on Acast. See acast.com/privacy for more information.
AI can now write copy, generate creative, analyse markets, and personalise campaigns at a scale no human team can match. So what happens next?
Participants:
Sam Nohava, Senior VP of Growth Marketing at Coupa, shares how his team is driving rapid AI adoption while keeping storytelling and brand voice at the center of trust and differentiation.
Debbie Gaikwad, Marketing Manager at S&P Global, talks about treating AI as both an accelerator and a competitor—and why human oversight remains essential for accuracy, coherence, and real customer connection.
Harvey Rañola, Head of Marketing at Quid, dives into how AI frees teams for deeper strategic work, enabling more creativity and authenticity as execution becomes increasingly automated.
Alejandra Cerón, Cloud Marketing Manager at Ingram Micro, explores managing AI-powered efficiency across global ecosystems while protecting the organic, human-led engagement that drives loyalty.
Together, they discuss how AI has reshaped their day-to-day roles, which skills will matter most by 2030, and why brand, creativity, and emotional intelligence may rise in importance as automation expands. They examine the tension between efficiency and authenticity, how to safeguard a brand’s voice within AI-driven workflows, and why innovation and strategic thinking will set great marketers apart.
If AI becomes the main interface between people and brands, what will truly make a company stand out? And what kind of marketer will thrive in the years ahead?
A forward-looking conversation about identity, strategy, and the human edge in an era where everyone has access to the same powerful tools.
Hosted on Acast. See acast.com/privacy for more information.