In this week’s episode of the B2B Marketing Podcast in association with HelloKindred, Kavita Singh is joined by Roland Glass, Chief Commercial Officer, HelloKindred as well as Sarah Thomas, the Group Chief Marketing Officer, EVP, over at Capgemini.
Off the back of the Propolis Leader’s Forum, they dig into what truly drives high-performing marketing teams, from adaptability and intellectual curiosity to data fluency and modern leadership behaviors. Roland also breaks down how a resource network works, why it differs from traditional org structures, and how dynamic resourcing can unlock real agility. Stick around to the end to hear the mindset shift Roland and Sarah say every marketing team needs to cultivate continuous learning.
Want more insights from the Propolis Leaders Forum? Explore the event highlights here: https://www.b2bmarketing.net/propolis-leaders-forum-takeaways-blog/
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In this week’s episode of the B2B Marketing Podcast in association with HelloKindred, Kavita Singh is joined by Roland Glass, Chief Commercial Officer, HelloKindred as well as Sarah Thomas, the Group Chief Marketing Officer, EVP, over at Capgemini.
Off the back of the Propolis Leader’s Forum, they dig into what truly drives high-performing marketing teams, from adaptability and intellectual curiosity to data fluency and modern leadership behaviors. Roland also breaks down how a resource network works, why it differs from traditional org structures, and how dynamic resourcing can unlock real agility. Stick around to the end to hear the mindset shift Roland and Sarah say every marketing team needs to cultivate continuous learning.
Want more insights from the Propolis Leaders Forum? Explore the event highlights here: https://www.b2bmarketing.net/propolis-leaders-forum-takeaways-blog/
Episode 192: How to stay ahead of the AI curve: Insights from Bidwells’ Ben Lee
B2B Marketing Podcast
25 minutes 3 seconds
6 months ago
Episode 192: How to stay ahead of the AI curve: Insights from Bidwells’ Ben Lee
In this week’s episode of the B2B Marketing Podcast, David Rowlands, Head of Product, B2B Marketing spoke with Ben Lee, Head of Data & AI, Bidwells ahead of his upcoming sessions at B2B Ignite 2025.
Ben shares his journey into the world of AI—starting with tools like Jasper—and how he’s gone on to integrate AI into his work at Bidwells, even taking home the Gold for ‘Best Use of AI’ at our 2023 B2B Marketing Awards.
And if you haven’t jumped on the AI bandwagon yet, Ben offers insights into how AI can empower your marketing efforts—from content creation and personalization to aligning strategies with business outcomes. He also dives into the issues of AI risks and regulation, helping marketers adopt a more balanced approach to technology.
If you want to hear more from Ben, he is appearing not once but twice at B2B Ignite this year on 2 July! He’ll be presenting on how to transform professional services with systems thinking and AI – plus, he’ll be debating on the side of AI at The Great AI Debate!
For B2B marketers wanting to stay relevant and ahead of the curve in the age of AI, B2B Ignite is a must-attend – and the good news is, there are still tickets remaining. You can find out more and book here: https://events.b2bmarketing.net/b2bignite2025/home
B2B Marketing Podcast
In this week’s episode of the B2B Marketing Podcast in association with HelloKindred, Kavita Singh is joined by Roland Glass, Chief Commercial Officer, HelloKindred as well as Sarah Thomas, the Group Chief Marketing Officer, EVP, over at Capgemini.
Off the back of the Propolis Leader’s Forum, they dig into what truly drives high-performing marketing teams, from adaptability and intellectual curiosity to data fluency and modern leadership behaviors. Roland also breaks down how a resource network works, why it differs from traditional org structures, and how dynamic resourcing can unlock real agility. Stick around to the end to hear the mindset shift Roland and Sarah say every marketing team needs to cultivate continuous learning.
Want more insights from the Propolis Leaders Forum? Explore the event highlights here: https://www.b2bmarketing.net/propolis-leaders-forum-takeaways-blog/
