In this week’s episode of the B2B Marketing Podcast in association with HelloKindred, Kavita Singh is joined by Roland Glass, Chief Commercial Officer, HelloKindred as well as Sarah Thomas, the Group Chief Marketing Officer, EVP, over at Capgemini.
Off the back of the Propolis Leader’s Forum, they dig into what truly drives high-performing marketing teams, from adaptability and intellectual curiosity to data fluency and modern leadership behaviors. Roland also breaks down how a resource network works, why it differs from traditional org structures, and how dynamic resourcing can unlock real agility. Stick around to the end to hear the mindset shift Roland and Sarah say every marketing team needs to cultivate continuous learning.
Want more insights from the Propolis Leaders Forum? Explore the event highlights here: https://www.b2bmarketing.net/propolis-leaders-forum-takeaways-blog/
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In this week’s episode of the B2B Marketing Podcast in association with HelloKindred, Kavita Singh is joined by Roland Glass, Chief Commercial Officer, HelloKindred as well as Sarah Thomas, the Group Chief Marketing Officer, EVP, over at Capgemini.
Off the back of the Propolis Leader’s Forum, they dig into what truly drives high-performing marketing teams, from adaptability and intellectual curiosity to data fluency and modern leadership behaviors. Roland also breaks down how a resource network works, why it differs from traditional org structures, and how dynamic resourcing can unlock real agility. Stick around to the end to hear the mindset shift Roland and Sarah say every marketing team needs to cultivate continuous learning.
Want more insights from the Propolis Leaders Forum? Explore the event highlights here: https://www.b2bmarketing.net/propolis-leaders-forum-takeaways-blog/
Episode 198: Why B2B strategy needs a little magick: Escaping the data trap, with Lesniak Swann
B2B Marketing Podcast
21 minutes 34 seconds
2 months ago
Episode 198: Why B2B strategy needs a little magick: Escaping the data trap, with Lesniak Swann
In this week’s episode of the B2B Marketing Podcast, Kavita Singh spoke to Matt Hicks, Strategy Director, Lesniak Swann to describe the data trap that marketers often fall into when creating campaigns.
In our podcast episode, Matt does validate the importance of data, but stresses that data alone can lead to dogma, and dogma doesn’t make for effective marketing.
The two also chat about everything from why strategists love data so much to the metrics that need to be measured beyond the standard KPIs. If that wasn’t enough, Matt uses a metaphorical sandwich and the great magician Aleister Crowley to explain what a 'magick' moment in B2B marketing looks like. Curious what that means? Listen to find out all.
B2B Marketing Podcast
In this week’s episode of the B2B Marketing Podcast in association with HelloKindred, Kavita Singh is joined by Roland Glass, Chief Commercial Officer, HelloKindred as well as Sarah Thomas, the Group Chief Marketing Officer, EVP, over at Capgemini.
Off the back of the Propolis Leader’s Forum, they dig into what truly drives high-performing marketing teams, from adaptability and intellectual curiosity to data fluency and modern leadership behaviors. Roland also breaks down how a resource network works, why it differs from traditional org structures, and how dynamic resourcing can unlock real agility. Stick around to the end to hear the mindset shift Roland and Sarah say every marketing team needs to cultivate continuous learning.
Want more insights from the Propolis Leaders Forum? Explore the event highlights here: https://www.b2bmarketing.net/propolis-leaders-forum-takeaways-blog/
