B2B Marketing Shepherd Podcast:
Welcome to Decoding B2B Marketing— where bold voices meet real stories.
Host Rajesh Kumar sits down with bold thinkers, creative strategists, and marketing leaders who are reshaping how brands and demand are built, nurtured, and scaled…with experts on ABM, PR , Thought Leadership , product marketing and more
Each episode unpacks real-world tactics, campaign pivots, and audience-first insights that go beyond the buzzwords.
Subscribe for weekly drops, cinematic conversations, and practical takeaways that help you lead with clarity in the B2B world.
Rajesh consults start-ups and social organisations as a Fractional CMO and strategic advisor. For over three decades, he has led marketing, sales, operations & strategy across enterprise, SMB, and consumer markets at global firms including SAP, Microsoft, UiPath, Perfetti, Pernod Ricard & HCL.
He is a hobby cook (https://www.instagram.com/homechef.on.weekend/), traveller , Art & fitness enthusiast
B2B Marketing Shepherd Podcast:
Welcome to Decoding B2B Marketing— where bold voices meet real stories.
Host Rajesh Kumar sits down with bold thinkers, creative strategists, and marketing leaders who are reshaping how brands and demand are built, nurtured, and scaled…with experts on ABM, PR , Thought Leadership , product marketing and more
Each episode unpacks real-world tactics, campaign pivots, and audience-first insights that go beyond the buzzwords.
Subscribe for weekly drops, cinematic conversations, and practical takeaways that help you lead with clarity in the B2B world.
Rajesh consults start-ups and social organisations as a Fractional CMO and strategic advisor. For over three decades, he has led marketing, sales, operations & strategy across enterprise, SMB, and consumer markets at global firms including SAP, Microsoft, UiPath, Perfetti, Pernod Ricard & HCL.
He is a hobby cook (https://www.instagram.com/homechef.on.weekend/), traveller , Art & fitness enthusiast
Most B2B founders obsess over performance marketing and pipeline. Brand? That can “wait”.
In this episode of Decoding B2B Marketing, host Rajesh Kumar (https://www.linkedin.com/in/rajeshkjindal/) – marketer, Fractional CMO, Board Advisor and author of the upcoming book Decoding B2B Marketing – sits down again with Praval Singh (https://www.linkedin.com/in/praval/) of Zoho, to unpack what B2B branding really means — beyond logos, colors and taglines.
Praval has been with Zoho for over 14 years and is currently the VP of Marketing and Customer Experience. He and his team drive all brand-led initiatives at Zoho, across brand marketing, PR, event experiences, etc.
They explore how Zoho, a product-led, engineering-heavy company, has evolved its brand over the last decade while building 50+ products and serving millions of users worldwide.
In this conversation, Rajesh & Praval dive into:
If you’re a founder, CMO or marketer trying to build a B2B brand that actually means something — not just looks good — this one is packed with real, lived experience.
Listen here:
Apple Podcasts: https://tinyurl.com/38pe8ccb
Amazon Music: https://tinyurl.com/htve26md
Spotify: https://tinyurl.com/2j4zybrx
JioSaavn: https://tinyurl.com/4pv9jpxb
Gaana: https://tinyurl.com/39d6cfe5
00:00 – Introduction
02:20 – Why Brand Matters in B2B
07:44 – How To Go About Building a B2B Brand?
11:52 – B2B Company as a Brand vs Product Branding
16:20 – Brand Works For All Stakeholders
19:33 – Process of Brand Creation
24:25 – Managing Brand Consistency at Scale
27:11 – Global B2B Brands That Stand Out
31:53 – A True Brand Promise has to be LIved
33:24 – Advice, Tips & Hacks