Is the marketing persona dead? With Wipro's CMO, David Keene

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B2B Marketing: The Provocative Truth

alan.

96 episodes

1 month ago

B2B has the potential to be electrifying. But… The industry is paralysed by a culture of conservatism. Scared stiff in a straitjacket of rational ideas. It’s time for change. It’s time to make B2B marketing visceral. Join Benedict of alan. agency as he uncovers and explores the truth with leading B2B marketers.

Ready to provoke the truth? Get in touch at alan-agency.com.

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Ready to provoke the truth? Get in touch at alan-agency.com.

Hosted on Acast. See acast.com/privacy for more information.

Marketing

Business,

Management

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Is the marketing persona dead? With Wipro's CMO, David Keene

B2B Marketing: The Provocative Truth

34 minutes 32 seconds

9 months ago

Is the marketing persona dead? With Wipro's CMO, David Keene

Are marketing personas as we know them extinct? Or do we just need to change the way we understand them? David Keene, Wipro's CMO, has the answers. In this episode of B2B Marketing: The Provocative Truth, host Benedict Buckland speaks with David about what brand building should really look like for B2B marketers in 2025, from establishing a focused buying committee to using content to 'mirco target' with authenticity. And what does Dominic Cummings have to do with it..?

Hosted on Acast. See acast.com/privacy for more information.