Join us in this enlightening conversation with Donovan, a visionary leader from the CMO Council, as he shares his profound insights on the evolution and future of B2B marketing. In this interview, we talk to Donovan about how B2B marketing has changed and how to be successful as a B2B marketer in 2024. Donovan and Bryan cover topics like: The importance of experiential knowledge and insights The challenges and strategies for fostering effective collaboration between marketing and sales teams The roles of generative AI in marketing operations and strategies in 2024 and beyond Show Notes: 00:00 Intro 00:50 What is the CMO Council? 06:23 Has the CMO role fundamentally shifted in the digital age? 10:38 What are the main challenges between marketing and sales? 20:31 Only 22% of CMOs believe their CFO is very willing to collaborate 25:35 Can Generative AI help with the frictions between sales, marketing and finance? 30:00 Conclusion