Bravery in B2B marketing isn’t about logos or slogans—it’s about making bold choices when others play it safe. In this episode of Tomorrow’s Best Practices Today, we sit down with Lindsay Tjepkema, founder, growth advisor, and brand strategist at Human Brands Win, to explore how brand, trust, and creativity drive growth.What does it mean to be brave as a marketing leader? Lindsay shares her BRAVE framework—Brand, Relationships, Audacity, Values, and Energy—and explains how it helps leaders make smart, human-centered decisions that resonate with customers and teams alike.From downturns that spark the rise of new market leaders to the resurgence of brand as a measurable differentiator, Lindsay shows why trust and authenticity matter more than ever in B2B.-----CONNECT with us at:Website: https://leadtail.com/Leadtail TV: https://www.leadtailtv.com/LinkedIn: https://www.linkedin.com/company/lead...Twitter: https://twitter.com/leadtailFacebook: https://www.facebook.com/Leadtail/Instagram: https://www.instagram.com/leadtail/----0:00 – Brand as Relationship, Not Just Logos0:49 – Introducing Lindsay Tjepkema and Her Work3:10 – Why Being Brave Matters in B2B Marketing5:00 – The BRAVE Framework Explained7:03 – Leading with Energy and Human Connection9:22 – The Comeback of Brand in B2B Strategy13:34 – Making Brand Concrete for Boards and CEOs16:00 – Using BRAVE to Align Marketing Teams19:21 – Building Balanced Teams: Brand and Demand22:37 – Bridging Sales and Marketing Through Trust26:05 – Life Outside of Work: Parenting and the Next Generation28:31 – Closing Thoughts on Bravery and Brand#b2bmarketing #b2b