What happens when your website isn’t built for everyone? In this conversation, we explore how inclusive design and accessibility can transform both user experience and business performance.Most marketers and business leaders never consider how someone with a disability experiences their website. But what if one in four potential customers couldn’t engage with your brand online?In this episode, we dive into the fundamentals of digital accessibility—what it means, why it matters, and how every organization can start building more inclusive digital experiences. Our guest, an accessibility advocate and communications leader from AudioEye, breaks down the technical and practical sides of making your website usable for all.You’ll learn:- What “digital accessibility” really means, beyond compliance checklists- The three most common barriers found on websites (and how to fix them)- How screen readers, alt text, and tab navigation affect real people- Why accessibility improvements boost SEO and customer loyalty- How small technical changes can dramatically expand your market reach- Why accessibility isn’t just a legal requirement—it’s a brand advantageThe conversation also covers how to shift from seeing accessibility as a final “checkbox” to making it part of your content, design, and development process. You’ll hear examples of simple adjustments—like descriptive link text, clear form labels, and concise visual language—that make a site easier to navigate for everyone.-----CONNECT with us at:Website: https://leadtail.com/Leadtail TV: https://www.leadtailtv.com/LinkedIn: https://www.linkedin.com/company/lead...Twitter: https://twitter.com/leadtailFacebook: https://www.facebook.com/Leadtail/Instagram: https://www.instagram.com/leadtail/----0:00 — Introduction: Why Accessibility Matters for Every Business1:34 — What Digital Accessibility Really Means2:52 — How People with Disabilities Navigate Websites4:10 — The Top Three Accessibility Issues: Images, Links, and Forms7:47 — Common Blind Spots Marketers Overlook9:44 — The Global Accessibility Guidelines Explained11:30 — Why Awareness Is the First Step Toward Inclusion14:16 — Legal Risks and Compliance Drivers You Should Know17:47 — The Business Case for Accessibility: SEO, Loyalty, and Brand Trust19:44 — Accessibility Helps Everyone, Not Just Those with Disabilities20:37 — Quick Wins for Marketers: Improving Alt Text, Links, and Forms25:05 — Balancing Clarity and Conversion in Accessible Design26:49 — From Tactics to Philosophy: Making Accessibility a Core Value30:57 — The Low Cost, High ROI of Accessibility Investment31:43 — Beyond the Screen: Inspiration, Travel, and Creative Recharge32:47 — Closing Thoughts: Accessibility as a Measure of Great Marketing#b2bmarketing #b2b