Making AI your Copilot in B2B Marketing

https://is1-ssl.mzstatic.com/image/thumb/Podcasts125/v4/3c/dc/2b/3cdc2bc6-ff4d-aa69-c825-747d4f52e234/mza_3619169424393635693.jpg/600x600bb.jpg

B2B Marketing: Tomorrow's Best Practices... Today

Leadtail

52 episodes

1 week ago

There’s a dirty little secret in B2B Marketing: You can’t just win on Best Practices Alone. Join us as we interview the best and brightest in B2B marketing. Topics range from content marketing, brand marketing, AI's impact on the industry, and much, much more. New episodes every month!

Marketing

Business

RSS

All content for B2B Marketing: Tomorrow's Best Practices... Today is the property of Leadtail and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

https://d3t3ozftmdmh3i.cloudfront.net/production/podcast_uploaded_nologo/2850857/2850857-1596823046256-e3a04edc2860a.jpg

Making AI your Copilot in B2B Marketing | Clare Dorrian

B2B Marketing: Tomorrow's Best Practices... Today

31 minutes 58 seconds

1 year ago

Making AI your Copilot in B2B Marketing | Clare Dorrian

AI has changed B2B marketing throughout 2023, and Clare Dorrian wants marketers to use it to empower their teams. Clare Dorrian, CMO at SugarCRM, joins host Bryan Kramer to discuss the new wave of Generative AI; how it can be used in combination with your marketing and sales teams to stand out, how it can eliminate busy work from our day-to-day, common pitfalls, and why the importance of human connection and originality of hand-crafted messages and narratives are not going away anytime soon. --- Timestamps: 00:00 Coming up in this interivew... 00:49 Intro 01:56 How has AI impacted how marketers approach their work? 08:32 Where is the line for the use of generative AI? 12:45 How does a CRM marketing leader see GenAI helping in personalization? 18:46 When does AI and Automation get creepy? 22:10 What does AI mean for marketer's skillsets? 26:18 What are the implications for AI in content creation? 28:50 How does Clare stay connected with her friends and family as a British Ex-Pat?