📌 B2B marketing is shifting—are you keeping up? In this episode of Tomorrow’s Best Practices Today, Clark interviews Deb Wolf, CMO of Lookout, about how B2B buying has changed, why AI is transforming go-to-market strategies, and how marketing leaders can stay ahead.With over 35 years in B2B tech and marketing, Deb has led teams at Workday, PeopleSoft, and Mercury Interactive. Now, at Lookout, she’s rethinking marketing’s role in demand generation, AI adoption, and remote team leadership.💡 Key insights from this episode:🚀 Why 80% of B2B buyers initiate contact before sales ever reaches them🧠 How AI is reshaping B2B marketing, from sales enablement to content strategy📊 Why anonymized data still matters—and how to use it effectively🌍 Leading fully remote teams in a post-office worldOne of the biggest shifts? “Buyers are 70% through their decision-making before they even talk to us.” Deb breaks down what this means for go-to-market strategies and how marketing teams need to evolve.Show Notes:0:00 Intro & Guest Introduction1:27 Deb Wolf’s Path to CMO5:00 The Shift in B2B Buying8:16 Rethinking the Sales Funnel14:12 AI’s Impact on B2B Marketing19:16 Navigating Martech & Data Overload24:12 Leading Remote Teams Effectively28:39 Books & Continuous Learning31:34 Final Thoughts & Wrap-Up-----CONNECT with us at:Website: https://leadtail.com/Leadtail TV: https://www.leadtailtv.com/LinkedIn: https://www.linkedin.com/company/lead...Twitter: https://twitter.com/leadtailFacebook: https://www.facebook.com/Leadtail/Instagram: https://www.instagram.com/leadtail/----#b2bmarketing #b2b