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Conversations about marketing communications for B2B marketers.
From Rearview to Radar: The New Rules of Market Research
B2B No Bull
30 minutes 14 seconds
1 month ago
From Rearview to Radar: The New Rules of Market Research
In this episode of B2B No Bull, we tackle the future of market research with Patricia Velázquez from Google. Patricia breaks down how AI, automation, and real-time data are transforming the way companies understand their customers—moving from static reports to living, predictive insight engines. From synthetic panels to agentic research, she reveals how B2B brands can turn overwhelming data into fast, actionable intelligence. Whether you’re a marketer, strategist, or data skeptic, this conversation shows why the future of research isn’t analysis—it’s anticipation.
Patricia Velázquez, Education Strategy & Insights Lead at Google
B2B No Bull
Conversations about marketing communications for B2B marketers.
