So what happens when AI stops being your assistant and starts being your agent? In Part Two of our conversation with Scot Wingo, we dive into the implications of giving machines more autonomy in marketing. From campaign orchestration to supply-chain optimization, agentic AI can shoulder the heavy lifting — if you’re willing to trust it. Scot doesn’t sugarcoat it: most marketers are behind the curve, still stuck in outdated playbooks while competitors experiment with autonomous AI tools. He shares practical examples of where agentic AI is already driving results, what’s still experimental, and how to spot the difference between hype and hard reality. By the end, you’ll know what’s coming, what’s possible, and why the biggest risk may be waiting too long to try. Agentic Commerce Basics for B2B Retailers, Resellers, Distributors and Manufacturers Slides