AI won’t steal your job, but it might flood your feed.

In this episode, Louis and Maelien break down where AI adds real value in B2B marketing, and where it still falls short.

You’ll learn how to use AI as a productivity multiplier without losing originality, why average content is becoming invisible, and how to keep your brand voice sharp in an era of copy-paste creativity.

Plus, practical ways AI is speeding up audits, reporting and customer insight, without replacing human judgement.