18. B2B Call Tracking in Google Ads – Stop losing high-quality leads to poor tracking setups

https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/2b/b2/5c/2bb25ce4-6740-18aa-9843-3aa2dff3298b/mza_12314430296348961609.jpg/600x600bb.jpg

B2B Performance Marketing Podcast

Web Marketer

19 episodes

1 week ago

Cut through the noise with the B2B Performance Marketing Podcast - straight-talking insights from Louis Halton Davies & Maelien Halton at Web Marketer. Each short, punchy episode tackles real-world B2B advertising challenges, from rising CPLs and Google Ads changes to attribution chaos and CRM integration. Perfect for senior marketers looking to improve lead quality, scale results, and make sense of the data.

Marketing

Business

RSS

All content for B2B Performance Marketing Podcast is the property of Web Marketer and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/43392906/43392906-1744203953463-32ffd56c1ca6d.jpg

18. B2B Call Tracking in Google Ads – Stop losing high-quality leads to poor tracking setups

B2B Performance Marketing Podcast

8 minutes 20 seconds

3 weeks ago

18. B2B Call Tracking in Google Ads – Stop losing high-quality leads to poor tracking setups

Inbound calls convert- but are you even tracking them? Most B2B marketers aren't.

In this episode, Louis and Maelien reveal how poor call tracking setups waste high-quality leads and underreport campaign ROI. You'll learn how to use Google’s free “calls from website” tracking, set call duration thresholds to filter quality, and bridge the gap between Google Ads and your CRM.

Plus, they share the exact tools and workflows that link inbound calls to actual revenue—without piling on manual work.