Hosts Dylan Ciaccio and Regan George interview top B2B strategists about B2B marketing - positioning, advertising, content, and differentiation. Solo episodes on Problemotional Advertising.
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Hosts Dylan Ciaccio and Regan George interview top B2B strategists about B2B marketing - positioning, advertising, content, and differentiation. Solo episodes on Problemotional Advertising.
20: How Teamwork.com Stood Out In A Crowded B2B Category With Problemotional Advertising
B2B Strategy
38 minutes
1 year ago
20: How Teamwork.com Stood Out In A Crowded B2B Category With Problemotional Advertising
How do we differentiate in a crowded B2B category? How do we become the brand that's remembered as the solution to a problem when buyers are ready to buy? How do we produce an ad that our ICP wants to share with others?
We talk to Jenny Hayes from Teamwork.com to see how they're doing B2B Problemotional Advertising and how you can do the same at your own B2B company.
The link to The Client video: https://youtu.be/sh1mkZFfl-k?feature=shared
Jenny's Linkedin: Jenny Hayes | LinkedIn [https://www.linkedin.com/in/jenny-hayes-9845a973/]
B2B Strategy
Hosts Dylan Ciaccio and Regan George interview top B2B strategists about B2B marketing - positioning, advertising, content, and differentiation. Solo episodes on Problemotional Advertising.
