Baby Got Backstory is the ultimate insider’s guide to business storytelling, brand storytelling, messaging, and communications for entrepreneurs, visionary leaders, and progressive businesses of all sizes. We ask inspiring creators, entrepreneurs, and storytellers to share their backstory by answering the questions: “Who am I? How did I get here? And Where am I going? Listeners will not only hear the story behind the story of our guests but understand how their own story and backstory have shaped who they have become.
Your host, Marc Gutman, is a story nerd. He’s served as Story Editor for Oliver Stone’s Illusion Entertainment, and written stories and screenplays for Oliver Stone, Warner Bros., and 20th Century Fox.
In addition to his time in Hollywood, Marc scratched the entrepreneurial itch by founding a multimillion-dollar tech company in Boulder, Colorado.
Today, Marc focuses his energy on Wildstory. A strategic brand story and marketing strategy agency that helps businesses use the power of story to attract more clients, drive revenue, and build connections with rabidly loyal fans (like the kind that will tattoo your company name on their body!)
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Baby Got Backstory is the ultimate insider’s guide to business storytelling, brand storytelling, messaging, and communications for entrepreneurs, visionary leaders, and progressive businesses of all sizes. We ask inspiring creators, entrepreneurs, and storytellers to share their backstory by answering the questions: “Who am I? How did I get here? And Where am I going? Listeners will not only hear the story behind the story of our guests but understand how their own story and backstory have shaped who they have become.
Your host, Marc Gutman, is a story nerd. He’s served as Story Editor for Oliver Stone’s Illusion Entertainment, and written stories and screenplays for Oliver Stone, Warner Bros., and 20th Century Fox.
In addition to his time in Hollywood, Marc scratched the entrepreneurial itch by founding a multimillion-dollar tech company in Boulder, Colorado.
Today, Marc focuses his energy on Wildstory. A strategic brand story and marketing strategy agency that helps businesses use the power of story to attract more clients, drive revenue, and build connections with rabidly loyal fans (like the kind that will tattoo your company name on their body!)
BGBS 060: Tim Parr | CADDIS | Own Your Age
Aging.
Most of us try our best to slow it down.
But can you blame us? How do we learn to embrace our age in a society that trains us to want to feel 15 years younger than we are?
Tim Parr’s company, CADDIS, is challenging those standards and redefining what it is to “age” in contemporary culture. CADDIS has a refreshing take on aging, rallying around the notion that it is absolutely right to be the age that you are, and beyond that, they demand that you own it.
Tim definitely knows what he’s doing, but don’t take it from us. Brands such as Patagonia, L.L. Bean, Filson, Burton, and many more have trusted his methods and guidance on big issues that steer ships over long periods of time. He has also conducted lectures at the Stanford School of Design, the San Francisco Academy of Art, and the California College of Arts. Before CADDIS, it all began with the founding of the iconic bike brand, Swobo. We also can’t forget touring with Tim’s Bluegrass band throughout the Western US and how learning guitar was an essential influence for CADDIS’s messaging today.
This episode celebrates the irreverence of 80s Thrasher magazines and emphasizes selling the message more than the product (though this product speaks for itself! I mean, check out the top of these rims). You’ll learn lots about building a brand in this episode, but if you forget it all, make sure you remember this: The fun lies in changing people’s minds.
Quotes
[0:02] I think developing some type of talent as you recognize your passions is super important. If you just blindly go after your passions, I think it’s a good way to get hurt.
[8:45] It felt punk rock. It was like, okay, we’re going after a taboo subject matter that freaks the hell out of people. That seems like fun. And we’ll create this house called Age and the reading glasses are the door prize. Join our club and here’s your badge, which became the glasses.
[12:19] The dusted over, unsexy categories? That’s where the gold lies.
[17:37] I attribute a lot of how I was wired to the early 80s, Thrasher magazine…I viewed that as communication. And it was visual communication in a way that was very new. It was that irreverent part that that didn’t really exist before that. It was irreverence meets punk rock meets some form of street culture, fashion, all wrapped up into that magazine.
[19:20] I remember going through old W magazines and Vogues and the rest of them when I was like 10 years old and just rapidly flipping through because I didn’t care about the content, I cared about some type of communication… At the time I just thought, what were the hidden easter eggs inside this medium, to where I can get knowledge of what’s happening?
[25:38] I don’t know if we go into it trying to be the cool kids. That might be a byproduct of it. Or a semi-intended consequence. I have to just think it just boils down to: it’s just more fun. And then when you really kind of peel away the onion on it, it’s more profitable. Because there’s less people doing it, which makes it a whitespace.
[48:12] There’s no easy path. It doesn’t matter what it is or what gifts you have, they’re all hard.
Resources
Website: caddislife.com
Instagram: @caddis_life
LinkedIn: Tim Parr
Facebook: @caddislife
Music Farming Nonprofit: musicfarming.org
Podcast Transcript
Tim Parr 0:02
I think developing some type of talent as you recognize your passions is super important. If you just blindly go after your your passions, I think it’s a good way to get hurt. So for some reason, and it goes back to those, as you recognize it does early 80s, Thrasher magazines and you know, for the for most of my life I’ve been stewing on what works and what doesn’t work when you’re talking to people through this particular medium.
Marc Gutman 0:37
Podcasting from Boulder, Colorado, this is the Baby Got Backstory Podcast, where we dive into the story behind the story of today’s most inspiring storytellers, creators and entrepre
Baby Got Backstory
Baby Got Backstory is the ultimate insider’s guide to business storytelling, brand storytelling, messaging, and communications for entrepreneurs, visionary leaders, and progressive businesses of all sizes. We ask inspiring creators, entrepreneurs, and storytellers to share their backstory by answering the questions: “Who am I? How did I get here? And Where am I going? Listeners will not only hear the story behind the story of our guests but understand how their own story and backstory have shaped who they have become.
Your host, Marc Gutman, is a story nerd. He’s served as Story Editor for Oliver Stone’s Illusion Entertainment, and written stories and screenplays for Oliver Stone, Warner Bros., and 20th Century Fox.
In addition to his time in Hollywood, Marc scratched the entrepreneurial itch by founding a multimillion-dollar tech company in Boulder, Colorado.
Today, Marc focuses his energy on Wildstory. A strategic brand story and marketing strategy agency that helps businesses use the power of story to attract more clients, drive revenue, and build connections with rabidly loyal fans (like the kind that will tattoo your company name on their body!)
