BGBS 061: Beau Haralson | ScaleThat | Find YOUR Success In Its Season Beau Haralson has over a decade of experience launching products and building brands both big and small including Google, Traffic & Conversion, DigitalMarketer, OfficeMax, and many others. Over the years he’s worked with celebrities such as Lebron James and Arnold Schwarzenneger, and entrepreneurs that deserve to be celebrities, doubling over 15 businesses along the way. 

As the co-founder of ScaleThat, Beau is the creative force behind all campaigns that ScaleThat Select works with. He regularly consults for brands and speaks surrounding his unique approach to marketing strategy, campaign architecture, and generating traffic and conversions predictably. In this episode, you’ll learn… Be patient and pursue things fully, but don’t pursue them all at once. You can have your definition of success in its own season. We think that our career and worldview have to be binary and put in a box, but there is so much we can do and learn in one lifetime. Get comfortable trying new things—you never know what you’ll find. Small brands may want to be big, but big brands want to be small. A small brand’s greatest advantage is that they’re nimble and able to create amazing relationships early on. Big brands study that! Resources Instagram: @beauharalson Website: scalethat.com Quotes [31:40] I think success is iterative. I think that people think success is like, “Man, if I could just buy a Lamborghini one day…” That would be the marker of success for some people and that’s great. If that motivates you, fast cars are cool, I get it, go for it. But I think like your definition of success can change every six months if it needs to. [38:17] I wanted to be a great husband and be a great dad. And if I had to be a “good businessman”, that was okay. I’d rather not be a great businessman and a good husband and a good dad, or maybe potentially a bad dad because I run out of hours. [44:15] A lot of people want success now and they define it in a certain way. But I think you can be patient and have your definition of success in its own season. Have a Brand Problem? We can help. Book your no-obligation, Wildstory Brand Clarity Call now. Learn about our Brand Audit and Strategy process Identify if you need a new logo or just a refresh Determine if your business has a branding problem See examples of our work and get relevant case studies See if branding is holding your business back and can help you get to the next level Book Your Brand Clarity Call Today Podcast Transcript Beau Haralson 0:02 And it all felt complicated at the time. But like, in hindsight, he was right, right, like life does have a propensity to get a little bit more complicated as you go on. I still encourage people that are that have that call to entrepreneurship, no matter the life stage, but but I’m glad I took the dive then. And you’re right. It was admittedly scary at that time. I think I remember the first time I got like a 15 $100 check from our first client. And I felt like it was like, This is crazy. Just like felt so real to me. So scary. And then I was like, well, like, would I get the check to, you know? Just like it all gets real. Like, oh, yeah, there’s no departments for anything. There we go. Marc Gutman 0:50 podcasting from Boulder, Colorado. This is the Baby Got Back story podcast. we dive into the story behind the story of today’s most inspiring storytellers, creators and entrepreneurs. I like big backstories and I cannot lie. I am your host, Marc Gutman, and on today’s episode of Baby got backstory. We were talking with Beau Harrelson, the co founder and brand strategist at Scale That and dedicated parent that the Harrelson family. Before we get into the show, here’s a not so gentle reminder. If you like and enjoy the show, please take a minute or two to rate and review us over at Apple podcasts or Spotify. Apple and Spotify use these ratings as part of the algorithm that determines r