Babylon Balkan Show #028 - 🎤 Dive into the dynamic world of marketing and personal branding in the Balkans with our guests from Bosnia & Herzegovina. They delve into the intricacies of building trust through authentic communication and involving communities in brand development. From successful campaign stories like renovating an old cinema to navigating the challenges of travel campaigns, they explore how brands can resonate deeply with their target audiences. Discover the evolving landscape of personal branding, discussing authenticity, transparency, and the balance between political correctness and self-expression. Join us as we uncover the future of branding in the Balkans, including the impact of AI and the importance of cultivating a distinct personal brand. The conversation concludes with the idea that personal branding is worth pursuing, even if it reaches only a small audience. 🚀🧑‍🚀🚀 Kenan Kurdić is a marketing expert known for creating viral content. His journey started in 2013 when he transitioned from math competitions to pursue a career in branding and communications. With experience as Chief Marketing Officer for a major NGO and enhancing employer brands for top tech companies, Kenan has worked at Coca-Cola and managed brand activations for high-end fashion. He advises diverse clients on digital marketing and reputation management, from small businesses to celebrities and NGOs. Currently an Account Director at the country's largest marketing agency & founder of "spektakl" branding agency, Kenan enjoys reading, yoga, gangsta rap, and documentaries in his spare time. Harun Omić is a passionate individual immersed in marketing and brand-building. He thrives alongside a creative team at MOP, finding fulfillment in collaborative and impactful work. With experience ranging from Sarajevo's first craft brewery to Deloitte's regional marketing team, they've navigated projects of all scales, from local initiatives to large-scale campaigns. They've honed skills in event organization, community-driven campaigns, and media appearances, all while emphasizing the importance of authentic brand connections and meaningful teamwork. Join us as we delve into their journey through marketing, teams, culture, and the power of branding. #babylonbalkanshow #BalkanBranding #PersonalBranding #AuthenticCommunication#MarketingStrategies #BrandBuilding #CancelCulture #AIinBranding #LocalMarketInsights#BrandAuthenticity #BalkanPodcast