Back of the Napkin Explores the Big Journeys of Small Business Owners
The SurePayroll Team
28 episodes
13 hours ago
Back of the Napkin unfolds the ideas and innovations that help small business owners drive customer loyalty, develop, and retain employees and grow revenue—as told by the people who risked it all to chase their dream. Hosts Karen Stoychoff from SurePayroll and entrepreneur Dusty Weis talk with small business owners from across the country about their inspiration, success, hard knocks, lessons learned and relentless entrepreneurial spirit.
The insights shared by the small business owners featured on Back of the Napkin are especially important as the number of new business start-ups are increasing dramatically across the U.S. According to a recent report from the National Bureau of Economic Research, new business applications from the second half of 2020 through May 2021 mark the greatest on record since 2004.
At SurePayroll, we empower the dreams of small business. From online payroll, health insurance, 401(k), workers’ comp, pre-employment screening, and more, SurePayroll makes it easier for small business owners to focus less on payroll and taxes and spend more time doing what they love and do best.
Subscribe to Back of the Napkin on your favorite podcast app.
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Back of the Napkin unfolds the ideas and innovations that help small business owners drive customer loyalty, develop, and retain employees and grow revenue—as told by the people who risked it all to chase their dream. Hosts Karen Stoychoff from SurePayroll and entrepreneur Dusty Weis talk with small business owners from across the country about their inspiration, success, hard knocks, lessons learned and relentless entrepreneurial spirit.
The insights shared by the small business owners featured on Back of the Napkin are especially important as the number of new business start-ups are increasing dramatically across the U.S. According to a recent report from the National Bureau of Economic Research, new business applications from the second half of 2020 through May 2021 mark the greatest on record since 2004.
At SurePayroll, we empower the dreams of small business. From online payroll, health insurance, 401(k), workers’ comp, pre-employment screening, and more, SurePayroll makes it easier for small business owners to focus less on payroll and taxes and spend more time doing what they love and do best.
Subscribe to Back of the Napkin on your favorite podcast app.
19. It Doesn’t Taste Vegan: The Meaty Success of Victor & Mika’s Bakery
Back of the Napkin Explores the Big Journeys of Small Business Owners
34 minutes
4 years ago
19. It Doesn’t Taste Vegan: The Meaty Success of Victor & Mika’s Bakery
It seems unfathomable to the meat and potato crowd that people enjoy a meal filled with only vegetables, grains, legumes, fruit, nuts and seeds. But for some, a whole-foods plant-based diet helps mitigate a variety of food allergies and health issues. For others it can simply express a taste preference, especially if they’re fans of Victor & Mika’s Bakery.
Mika Altidor was an in-demand professional stylist and jewelry designer; Victor Munoz owned a popular produce market. Together, they now serve delicious treats and savory dishes at the first and only vegan establishment in Polk County, FL, and from their mobile kitchen. With the population of more 700,000 and a growing demand for vegan delights, the duo is in an enviable position.
As many as 6% of U.S. Consumers say they're vegan; that's a 500% increase over the last several years. Also growing at double digits in the U.S. is sales of plant-based foods. Estimates suggest the U.S. plant-based meat market will reach more than $31 billion by 2026.
Altidor and Munoz are quick to note that they cater to more than just the vegan crowd. “Over 98% of our customers are not vegan,” said Altidor. “The presentation of our foods, the way our food looks, it looks just like ‘regular,’ delicious food.”
The business also offers options for those with other food restrictions. “Someone can order a dairy-free cake for their daughter who's allergic to milk,” said Altidor. “They don't have to be vegan, but they're allergic to dairy or they're allergic to eggs, and we were the first to have that available.”
Going Great Bananas
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Back of the Napkin Explores the Big Journeys of Small Business Owners
Back of the Napkin unfolds the ideas and innovations that help small business owners drive customer loyalty, develop, and retain employees and grow revenue—as told by the people who risked it all to chase their dream. Hosts Karen Stoychoff from SurePayroll and entrepreneur Dusty Weis talk with small business owners from across the country about their inspiration, success, hard knocks, lessons learned and relentless entrepreneurial spirit.
The insights shared by the small business owners featured on Back of the Napkin are especially important as the number of new business start-ups are increasing dramatically across the U.S. According to a recent report from the National Bureau of Economic Research, new business applications from the second half of 2020 through May 2021 mark the greatest on record since 2004.
At SurePayroll, we empower the dreams of small business. From online payroll, health insurance, 401(k), workers’ comp, pre-employment screening, and more, SurePayroll makes it easier for small business owners to focus less on payroll and taxes and spend more time doing what they love and do best.
Subscribe to Back of the Napkin on your favorite podcast app.
