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Back on T-R-A-C-K
MKG Marketing Inc
205 episodes
1 week ago
Back on T-R-A-C-K (formerly Tea Time with Tech Marketing Leaders) is where founders learn how to build a true marketing growth engine — one that runs smoothly, scales sustainably, and supports the business you actually want to lead. After hundreds of conversations with marketing leaders on Tea Time, one truth kept surfacing: too many founders are stuck chasing what’s shiny and new instead of strengthening the systems that create consistent, compounding growth. Back on T-R-A-C-K is your reset. Join me and a lineup of fractional marketing leaders and founders who’ve paved the way — or are finding it in real time — as we share honest stories, practical strategies, and proven frameworks to help you get clarity, build momentum, and stay the course. Because growth doesn’t come from doing more — it comes from getting back on track.
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Marketing
Business,
Entrepreneurship
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All content for Back on T-R-A-C-K is the property of MKG Marketing Inc and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Back on T-R-A-C-K (formerly Tea Time with Tech Marketing Leaders) is where founders learn how to build a true marketing growth engine — one that runs smoothly, scales sustainably, and supports the business you actually want to lead. After hundreds of conversations with marketing leaders on Tea Time, one truth kept surfacing: too many founders are stuck chasing what’s shiny and new instead of strengthening the systems that create consistent, compounding growth. Back on T-R-A-C-K is your reset. Join me and a lineup of fractional marketing leaders and founders who’ve paved the way — or are finding it in real time — as we share honest stories, practical strategies, and proven frameworks to help you get clarity, build momentum, and stay the course. Because growth doesn’t come from doing more — it comes from getting back on track.
Show more...
Marketing
Business,
Entrepreneurship
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Ruth Wisniewski: Customer Success Through Clarity and Connection
Back on T-R-A-C-K
53 minutes
1 month ago
Ruth Wisniewski: Customer Success Through Clarity and Connection

Customer Success is changing fast: automation, dashboards, AI… but Ruth Wisniewski believes the real differentiator is clarity with empathy.


As Senior Director of Customer Success at Vehlo, Ruth has led her team through major change—building systems that scale and relationships that last.

Today on Back on T-R-A-C-K, we talk about:


 Coaching with compassion while holding accountability

 Defining success beyond retention and NPS

 
Aligning Product, Sales, and CS so customers actually feel the difference

This episode is a must-listen for leaders growing teams through transformation.

Click here to view the episode transcript.

Back on T-R-A-C-K
Back on T-R-A-C-K (formerly Tea Time with Tech Marketing Leaders) is where founders learn how to build a true marketing growth engine — one that runs smoothly, scales sustainably, and supports the business you actually want to lead. After hundreds of conversations with marketing leaders on Tea Time, one truth kept surfacing: too many founders are stuck chasing what’s shiny and new instead of strengthening the systems that create consistent, compounding growth. Back on T-R-A-C-K is your reset. Join me and a lineup of fractional marketing leaders and founders who’ve paved the way — or are finding it in real time — as we share honest stories, practical strategies, and proven frameworks to help you get clarity, build momentum, and stay the course. Because growth doesn’t come from doing more — it comes from getting back on track.