"Brand building starts with your P&L, not your logo." Josh Halpern has one of the most unconventional careers in the industry: P&G, Clorox, Anheuser-Busch, CEO of Big Chicken, and now Chief Business Officer of Craveworthy Brands—leading strategy across 19 concepts while still running Big Chicken. In this episode, he joins Rachael Nemeth (Opus CEO) to break down what brand building actually means across chicken, pizza, coffee, taverns, Mediterranean, and more. Josh explains how Cravewo...
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"Brand building starts with your P&L, not your logo." Josh Halpern has one of the most unconventional careers in the industry: P&G, Clorox, Anheuser-Busch, CEO of Big Chicken, and now Chief Business Officer of Craveworthy Brands—leading strategy across 19 concepts while still running Big Chicken. In this episode, he joins Rachael Nemeth (Opus CEO) to break down what brand building actually means across chicken, pizza, coffee, taverns, Mediterranean, and more. Josh explains how Cravewo...
EP12: Building the Field Leadership Team from a Field Leaders' POV
“Back to Basics” with Rachael Nemeth
31 minutes
3 months ago
EP12: Building the Field Leadership Team from a Field Leaders' POV
"District managers are the brand—they're the stamp for everything we stand for." Elle Piper learned this truth the hard way, starting as an undertrained district manager who had to ask her own direct reports to teach her the basics. Now as Senior Director of Operations at 7 Leaves Cafe, she's helped grow the brand from a handful of stores to 41+ locations by focusing on what most operators miss: the pivotal role of field leadership. In this episode, Elle shares why you can feel a struggling s...
“Back to Basics” with Rachael Nemeth
"Brand building starts with your P&L, not your logo." Josh Halpern has one of the most unconventional careers in the industry: P&G, Clorox, Anheuser-Busch, CEO of Big Chicken, and now Chief Business Officer of Craveworthy Brands—leading strategy across 19 concepts while still running Big Chicken. In this episode, he joins Rachael Nemeth (Opus CEO) to break down what brand building actually means across chicken, pizza, coffee, taverns, Mediterranean, and more. Josh explains how Cravewo...
