"Brand building starts with your P&L, not your logo." Josh Halpern has one of the most unconventional careers in the industry: P&G, Clorox, Anheuser-Busch, CEO of Big Chicken, and now Chief Business Officer of Craveworthy Brands—leading strategy across 19 concepts while still running Big Chicken. In this episode, he joins Rachael Nemeth (Opus CEO) to break down what brand building actually means across chicken, pizza, coffee, taverns, Mediterranean, and more. Josh explains how Cravewo...
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"Brand building starts with your P&L, not your logo." Josh Halpern has one of the most unconventional careers in the industry: P&G, Clorox, Anheuser-Busch, CEO of Big Chicken, and now Chief Business Officer of Craveworthy Brands—leading strategy across 19 concepts while still running Big Chicken. In this episode, he joins Rachael Nemeth (Opus CEO) to break down what brand building actually means across chicken, pizza, coffee, taverns, Mediterranean, and more. Josh explains how Cravewo...
EP15: How to Scale Hospitality Without Losing the Human Touch
“Back to Basics” with Rachael Nemeth
37 minutes
1 month ago
EP15: How to Scale Hospitality Without Losing the Human Touch
"If you want to scale hospitality, don’t add more tech—make people feel seen." Anthony Valletta, CEO of bartaco, started flipping pizzas at 13 and spent two decades across QSR, premium casual, and Michelin-level dining before taking the helm at bartaco. In this episode, he joins Rachael Nemeth (Opus Training CEO) to unpack how he delivers full-service hospitality at fast-casual labor costs, rethinking roles, building wage equity, and using tech only where it removes friction instead of replac...
“Back to Basics” with Rachael Nemeth
"Brand building starts with your P&L, not your logo." Josh Halpern has one of the most unconventional careers in the industry: P&G, Clorox, Anheuser-Busch, CEO of Big Chicken, and now Chief Business Officer of Craveworthy Brands—leading strategy across 19 concepts while still running Big Chicken. In this episode, he joins Rachael Nemeth (Opus CEO) to break down what brand building actually means across chicken, pizza, coffee, taverns, Mediterranean, and more. Josh explains how Cravewo...
