"Brand building starts with your P&L, not your logo." Josh Halpern has one of the most unconventional careers in the industry: P&G, Clorox, Anheuser-Busch, CEO of Big Chicken, and now Chief Business Officer of Craveworthy Brands—leading strategy across 19 concepts while still running Big Chicken. In this episode, he joins Rachael Nemeth (Opus CEO) to break down what brand building actually means across chicken, pizza, coffee, taverns, Mediterranean, and more. Josh explains how Cravewo...
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"Brand building starts with your P&L, not your logo." Josh Halpern has one of the most unconventional careers in the industry: P&G, Clorox, Anheuser-Busch, CEO of Big Chicken, and now Chief Business Officer of Craveworthy Brands—leading strategy across 19 concepts while still running Big Chicken. In this episode, he joins Rachael Nemeth (Opus CEO) to break down what brand building actually means across chicken, pizza, coffee, taverns, Mediterranean, and more. Josh explains how Cravewo...
EP6: Scaling a Franchise Through People Development and Purpose
“Back to Basics” with Rachael Nemeth
30 minutes
8 months ago
EP6: Scaling a Franchise Through People Development and Purpose
In this episode, we sit down with Blake Buchanan, Founder and CEO of Bahama Buck’s—a 100+ unit Midwest-based franchise known for its tropical shaved ice and culture-first approach. Blake started the business as a college student in a 240-square-foot snow shack, and by store #2, he was already franchising—a bold move that sparked what’s now a 35+ year legacy. Blake shares how Bahama Buck’s has sustained growth by investing in people development over product hype. From hiring in competitive cit...
“Back to Basics” with Rachael Nemeth
"Brand building starts with your P&L, not your logo." Josh Halpern has one of the most unconventional careers in the industry: P&G, Clorox, Anheuser-Busch, CEO of Big Chicken, and now Chief Business Officer of Craveworthy Brands—leading strategy across 19 concepts while still running Big Chicken. In this episode, he joins Rachael Nemeth (Opus CEO) to break down what brand building actually means across chicken, pizza, coffee, taverns, Mediterranean, and more. Josh explains how Cravewo...
