"Brand building starts with your P&L, not your logo." Josh Halpern has one of the most unconventional careers in the industry: P&G, Clorox, Anheuser-Busch, CEO of Big Chicken, and now Chief Business Officer of Craveworthy Brands—leading strategy across 19 concepts while still running Big Chicken. In this episode, he joins Rachael Nemeth (Opus CEO) to break down what brand building actually means across chicken, pizza, coffee, taverns, Mediterranean, and more. Josh explains how Cravewo...
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"Brand building starts with your P&L, not your logo." Josh Halpern has one of the most unconventional careers in the industry: P&G, Clorox, Anheuser-Busch, CEO of Big Chicken, and now Chief Business Officer of Craveworthy Brands—leading strategy across 19 concepts while still running Big Chicken. In this episode, he joins Rachael Nemeth (Opus CEO) to break down what brand building actually means across chicken, pizza, coffee, taverns, Mediterranean, and more. Josh explains how Cravewo...
EP7: Innovating the Fast Food Experience Through People Development
“Back to Basics” with Rachael Nemeth
26 minutes
8 months ago
EP7: Innovating the Fast Food Experience Through People Development
In this episode of Back to Basics, we sit down with Aaron Noveshen, Founder and CEO of Starbird Chicken, and one of the leading innovators in fast casual dining. Aaron shares how Starbird is rethinking people development in one of the most competitive hiring markets—from building an internal leadership pipeline, to implementing transparent pay bands, to offering unique education and ownership opportunities for team members. With a career that spans founding The Culinary Edge and co-founding P...
“Back to Basics” with Rachael Nemeth
"Brand building starts with your P&L, not your logo." Josh Halpern has one of the most unconventional careers in the industry: P&G, Clorox, Anheuser-Busch, CEO of Big Chicken, and now Chief Business Officer of Craveworthy Brands—leading strategy across 19 concepts while still running Big Chicken. In this episode, he joins Rachael Nemeth (Opus CEO) to break down what brand building actually means across chicken, pizza, coffee, taverns, Mediterranean, and more. Josh explains how Cravewo...
