"Brand building starts with your P&L, not your logo." Josh Halpern has one of the most unconventional careers in the industry: P&G, Clorox, Anheuser-Busch, CEO of Big Chicken, and now Chief Business Officer of Craveworthy Brands—leading strategy across 19 concepts while still running Big Chicken. In this episode, he joins Rachael Nemeth (Opus CEO) to break down what brand building actually means across chicken, pizza, coffee, taverns, Mediterranean, and more. Josh explains how Cravewo...
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"Brand building starts with your P&L, not your logo." Josh Halpern has one of the most unconventional careers in the industry: P&G, Clorox, Anheuser-Busch, CEO of Big Chicken, and now Chief Business Officer of Craveworthy Brands—leading strategy across 19 concepts while still running Big Chicken. In this episode, he joins Rachael Nemeth (Opus CEO) to break down what brand building actually means across chicken, pizza, coffee, taverns, Mediterranean, and more. Josh explains how Cravewo...
In this episode of Back to Basics, Rachael Nemeth sits down with Suzie Tsai, CEO of Bonchon, who brings a rare and refreshing perspective to restaurant leadership, with over 25 years of experience in brand and marketing at companies like Chili’s, On the Border, and Brinker International. Now leading Bonchon through explosive growth—from 150 to 500 locations—Suzie shares how marketing instincts helped her zero in on what actually separates great restaurants from average ones: execution. And th...
“Back to Basics” with Rachael Nemeth
"Brand building starts with your P&L, not your logo." Josh Halpern has one of the most unconventional careers in the industry: P&G, Clorox, Anheuser-Busch, CEO of Big Chicken, and now Chief Business Officer of Craveworthy Brands—leading strategy across 19 concepts while still running Big Chicken. In this episode, he joins Rachael Nemeth (Opus CEO) to break down what brand building actually means across chicken, pizza, coffee, taverns, Mediterranean, and more. Josh explains how Cravewo...
