
In this episode, host Nick Hall delves into how mega-events can be leveraged to improve destination reputation.
Lindsay Bowman Fraser, Head of MICE, Sport and eSport at Qatar Tourism, outlines the legacy of hosting the 2022 FIFA World Cup and the ongoing efforts to sustain Qatar's prominence on the international events scene. She also discusses sustainable infrastructure development and how Qatar utilises technology to enhance visitor experiences.
Read the full article about this episode:
https://www.thinkdigital.travel/opinion/building-a-legacy-from-the-fifa-world-cup