In the second episode of the Backstage Leadership Conversations podcast, the focus is on how we can excel during times of disruption through adaptability and how Abu Dhabi is helping the MICE (Meetings, Incentives, Conferences, and Exhibitions) sector thrive.

Taghrid Al Saeed, the Executive Director of Group Communications and Destination Marketing at Miral, shares insights into the adaptability and strategies employed by Abu Dhabi in response to disruptions in the tourism industry.

The conversation highlights the city's successful recovery, its emphasis on business tourism, and the importance of partnerships between public and private stakeholders. The episode also explores Abu Dhabi's growth as a leisure and MICE destination, along with its ambitious plans for the future.

Taghrid discusses Miral's strategies in contributing to Abu Dhabi's vision, the role of innovation and digital solutions, and the significance of data-driven decision-making. The episode concludes by emphasising the constant evolution and adaptability necessary for organisations to thrive in times of disruption.

Read the full article about this episode:

https://www.thinkdigital.travel/opinion/building-resilient-mice-destinations