In this episode, host Nick Hall delves into impactful storytelling in the MICE sector.

James Latham, producer of The Iceberg - presented by the Joint Meetings Industry Council - shares insights on the pivotal role that face-to-face meetings and professional communities can play in fostering social, economic and regenerative impact. He also explores the transformation brought about by recent global challenges, the critical importance of sustainability in events and how business events can act as a catalyst for innovation and societal change.

Read the full article about this episode:

https://www.thinkdigital.travel/opinion/how-events-drive-impactful-innovation