Redefining Customer-Centric Events in a Digital World

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Backstage Leadership Conversations

DTTT

21 episodes

6 days ago

This podcasts series goes behind the scenes of Abu Dhabi Business Events Week where we'll talk to different businesses that attended.

Business

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This podcasts series goes behind the scenes of Abu Dhabi Business Events Week where we'll talk to different businesses that attended.

Business

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Redefining Customer-Centric Events in a Digital World

Backstage Leadership Conversations

13 minutes 32 seconds

1 year ago

Redefining Customer-Centric Events in a Digital World

In this episode, host Nick Hall examines the impact of COVID and how the MICE sector is adapting to new challenges and opportunities

Ashley Roberts, Managing Director of CONNECT, highlights the importance of understanding evolving customer needs and the role of digitalisation in the MICE sector. He also proposes strategies to create year-round engagement in both physical and digital event spaces.

Read the full article about this episode:

https://www.thinkdigital.travel/opinion/redefining-customer-centric-events-in-a-digital-world