If running a group practice feels like herding highly educated cats, this episode is going to feel like someone finally put words to what you’ve been living. I’m joined by Amanda Esquivel, a Texas group practice owner who’s scaled to 50 clinicians across seven locations—and she’s breaking down why most “staff problems” aren’t actually staff problems. They’re leadership-role problems. Amanda names the four roles practice owners bounce between when growth accelerates: babysitter/manager, bottle...
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If running a group practice feels like herding highly educated cats, this episode is going to feel like someone finally put words to what you’ve been living. I’m joined by Amanda Esquivel, a Texas group practice owner who’s scaled to 50 clinicians across seven locations—and she’s breaking down why most “staff problems” aren’t actually staff problems. They’re leadership-role problems. Amanda names the four roles practice owners bounce between when growth accelerates: babysitter/manager, bottle...
The digital landscape for therapists has fundamentally changed. Gone are the days when optimizing for search engines could guarantee visibility. Now, AI dominates search results, pushing even the most qualified professionals to page two or beyond. This shift demands a return to relationship-based marketing – what I call moving from "shiny" to "sticky." Rather than competing for fleeting attention with expensive ads or algorithmic tricks, successful therapists are transforming their websites ...
Badass Therapists Building Practices That Thrive
If running a group practice feels like herding highly educated cats, this episode is going to feel like someone finally put words to what you’ve been living. I’m joined by Amanda Esquivel, a Texas group practice owner who’s scaled to 50 clinicians across seven locations—and she’s breaking down why most “staff problems” aren’t actually staff problems. They’re leadership-role problems. Amanda names the four roles practice owners bounce between when growth accelerates: babysitter/manager, bottle...
