Ever wondered what goes on behind the perfectly curated Instagram feeds and viral TikToks? 👀 In this episode of Baked The Podcast, I sit down with my manager and long-time friend Sim, founder of Melenial Media, to pull back the curtain on influencer marketing, PR, and building sustainable brand relationships.

We talk about:

• How she went from blogger to boss, launching her own agency

• The dos and don’ts for influencers trying to land brand deals

• Why your looks don’t define your success as a content creator

• Why small brands should rethink gifting and focus on storytelling instead

• What makes an influencer actually hireable (hint: it’s not a pretty feed)

• How to pitch yourself with confidence, even if you’re just starting out

This episode is packed with practical advice for creators and small business owners, and it’s honestly one of my favourite, most informative chats yet.

If you’re trying to grow in the digital space, this one’s a must-listen.

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