Marketing savvy, political chaos, and raw philosophy collide here as Mookie Spitz—a bald, blunt veteran of advertising and PR—cuts through the confusion to expose how persuasion really works, and why institutions keep screwing it up. In this episode, Mookie takes on the CDC, the vaccine wars, and the larger collapse of trust in American public health. He starts with a simple truth he learned in the trenches: you can’t make people do what they don’t want to do. That lesson applies just as much...